Have you ever imagined what it would be like to own your own business, but you simply couldn’t bring yourself to take the leap? Perhaps, the idea has crossed your mind, but always seemed too far out of reach. Or maybe, business ownership never crossed your mind, but you are open to learning about new opportunities and taking on a challenge.

While I should be a lively and adventurous college student, I often find myself not setting a foot outside my house for days in a row. The COVID-19 global pandemic has impacted and is impacting every individual in some way. The pandemic has driven people into a corner in their rooms, with no social interaction.

As I look back on the months prior to my graduation from UCLA, I vividly remember a looming sense of uneasiness getting in the way of what should have been an exciting time for me. That uneasiness stemmed from one simple, but important question: “What on Earth am I going to do next”?

As influencers and social media platforms, such as Charli D’Amelio and TikTok, continue to surge in popularity, the impact of social shopping continues to further larger industry changes. Here are 5 ways to ensure that your business continues to stay relevant and attract millennial shoppers: